Between chapter five (the game design sequence) and chapter six (design techniques and ideals) there's a lot of information to think about, but what stood out the most to me was the bit on choosing a goal and topic.
According to Crawford, "the goal must be expressed in terms of the effect that it will have on the player". I think this is a very good approach. In fact, for our next project I've been struggling to come up with an idea because so far, I've just been trying to think of what kind of game I would want to make (shooter, rpg, etc.) but maybe I'll have better success/ideas if I instead choose a goal/lesson/personal aesthetic that I would want the game to have, and go from there.
I think it's really important to have a clear goal/topic for the game because it's the foundation or the guidelines that you can always refer back to because as you create/outline a game in detail you're probably going to start changing and wandering away from the original idea, so the more defined/specific/clear it is, the better (and personally successful) the game will be in the end.
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